-
Journal menu
- General information
- Editorial Board and External Reviewers
- Journal Policies
- Publication Ethics and Malpractice Statement
- Instructions for authors
- Paper reviewing
- Article processing charge
- Feedback from stakeholders
- Journal’s Open Access statement
- Order hard copies of the journal
- 50 most cited papers in the journal
CORPORATE SOCIAL RESPONSIBILITY IN MARKETING RESEARCHES: LITERATURE REVIEW
Download This ArticleSerhii Illiashenko, Galina Peresadko, Olga Pidlisna, Evgeniy Kovalenko
Abstract
The meaning of corporate social responsibility and the rating results of the Global competitive index 2011- 2012 of the World economic forum are given in the article. The emphasizing of society responsibility and responsibility for marketing activity and its influence on the society are researched in the work. The socially responsible marketing of the company in the profile of marketing-mix elements are proposed. In the article is determined that implementation of the social responsibility must take place at three levels: primary, corporate and highest.
Keywords: Corporate Social Responsibility, Society Responsibility, Responsibility for Marketing Activity
How to cite this paper: Illiashenko, S., Peresadko, G., Pidlisna, O., & Kovalenko, E. (2014). Corporate social responsibility in marketing researches: Literature review. Corporate Ownership & Control, 11(4-5), 499-503. https://doi.org/10.22495/cocv11i4c5p8
