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SHAREHOLDER BASE MANAGEMENT IN COMPANIES IN THE NEW MARKET LISTING SEGMENT OF THE BOVESPA STOCK MARKET
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Bruno Cals de Oliveira, Marcelle Colares Oliveira 
, Vinicio de Souza e Almeida
Abstract
The study analyzes the characteristics of the investor relations departments at Brazilian listed companies in the New Market listing segment of the Bovespa stock market and their shareholder base management practices. Data were collected through questionnaires sent to 100 companies in this segment in June, 2008, 21 of whom responded. The results show that most companies are still managing their shareholders base inefficiently and making inconsistent use of performance indicators. The study also revealed that there are few options of technological IR tools on the market to help IR departments to obtain the potential benefits of shareholders base.
Keywords: Stock Market, Brazil, Market Listing
How to cite this paper: De Oliveira, B. C., Oliveira, M. C., & de Souza e Almeida, V. (2010). Shareholder base management in companies in the new market listing segment of the Bovespa stock market. Corporate Ownership & Control, 8(1-1), 226-236. https://doi.org/10.22495/cocv8i1c1p7
