THE INFLUENCE OF GENDER AND OPERATIONAL LOCALITY ON ENTREPRENEURIAL KNOWLEDGE AND BUSINESS PERFORMANCE

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Catherine Oluwatoyin Chovwen, Sunday Samson Babalola ORCID logo

https://doi.org/10.22495/rcgv6i2art2

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Abstract

This study set to examine the influence of gender and entrepreneur’s operational locality on entrepreneurial knowledge and business performance. A quantitative approach using a cross sectional survey design is utilised for the study. The participants are made up of 299 micro-entrepreneurs with age ranges from 22 to 39 years old (x = 29.93 age). The findings indicate that male micro-entrepreneurs score significantly higher on areas of planning and risk assessment while micro-entrepreneurs from Delta State of Nigeria have higher significant mean scores in six (general business ideas, business attitude, knowledge of capital requirement sources, knowledge of environmental forces, knowledge of risk assessment and entrepreneurial psychology) of the seven parameters of entrepreneurial knowledge and business performance. The findings show valuable empirical contribution with policy implications for gender and location factors in micro-entrepreneurial growth in developing economy.

Keywords: Entrepreneurial Behaviours, Knowledge Management, Business Performance, Gender, Nigeria

How to cite this paper: Chovwen, C., & Babalola, S. (2016). The influence of gender and operational locality on entrepreneurial knowledge and business performance. Risk governance & control: financial markets & institutions, 6(2), 14-20. https://doi.org/10.22495/rcgv6i2art2