CORPORATE SOCIAL RESPONSIBILITY AND ORGANISATION BEHAVIOUR

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Abstract

This study shows how the non-parametic optimisation model of Data Envelopment Analysis can be applied to Corporate Social Responsibility in a company-wide analysis of the capacity of people, processes, and other resources to meet the expected social obligations to all stakeholders under the organisation’s promulgated corporate citizenship. Data used in the analysis are the scores of empirical results from an Australian bank study. The DEA model identified 11 decision making units, from a cohort of 231, that were leading exponents of the behavioural characteristics required to be rated as the most efficient in meeting the corporate social responsibility criteria set by the firm. These findings can be used to investigate why some units succeeded so well while others wallowed. The analysis can provide valuable information for developing an efficient organizational structure for the company for achieving good corporate governance.

Keywords: Corporate Social Responsibility, Optimisation, Data Envelopment Analysis

How to cite this paper: Manzoni, A., & Islam, S. M. N. (2015). Corporate social responsibility and organisation behaviour. Corporate Ownership & Control, 12(4-6), 647-652. https://doi.org/10.22495/cocv12i4c6p4