Olha Lytvynenko

Articles by this author (2023)

• The impact of brand value on consumer shopping behavior at the governance of retail chains and mini supermarkets
• Concept of the conference
• The role of ChatGPT and artificial intelligence in customer management strategy transformation: A systematic literature review
• User experience and behavioral intention to use e-commerce: A study of digital literacy as a moderating variable
• Implementation of fraud triangle theory: A systematic literature review
• A strategic approach to family connectedness and entrepreneurial intentions
• Accounting information and business performance: The strategic role of human capital and user satisfaction
• Assessing the efficacy and risks of tree-based algorithms in personal default prediction: Practical insights from commercial banks
• The nexus between fraud risk factors, Islamic corporate governance, and occupational fraud in the Islamic banking industry
• The effect of intellectual and social capital on banks profitability

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