Contents

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INVESTIGATION INTO CONSUMERS’ PERCEPTIONS OF ADVERTISED RETAIL BRANDS WITHIN BLACK URBAN AREAS OF SOUTH AFRICA

Michael Colin Cant , Leanne Lauren Spolander

https://doi.org/10.22495/cocv10i1c1art1

Viewed: 319Downloads: 421

SIMULTANEOUS IMPLEMENTATION OF SUSTAINABLE DEVELOPMENT (SD) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) WITHIN A GLOBAL BUSINESS CONTEXT

Marita Naude

https://doi.org/10.22495/cocv10i1c1art2

Viewed: 380Downloads: 441

LOYALTY CARDS: STRATEGIC MARKETING TOOL OR WASTED MARKETING EFFORT?

Michael Colin Cant , Adri Meyer

https://doi.org/10.22495/cocv10i1c1art3

Viewed: 481Downloads: 706

IS IT APPROPRIATE TO TALK ABOUT LEADERSHIP IN SERVICES ORGANIZATIONS? TOWARD A POSSIBLE INNOVATIVE PARADIGM

Alberto Dello Strologo , Federica Ricci , Emiliano Marocco

https://doi.org/10.22495/cocv10i1c1art4

Viewed: 281Downloads: 421