Competitive Intelligence As An Economic Phenomenon

Publishing house Virtus Interpress introduces a book that describes main practices of the intellectual capital "Competitive Intelligence As An Economic Phenomenon".

  • ISBN: 978-966-96872-4-1
  • Author: Alexander Maune
  • Published: 2015
  • Number of pages: 133
  • Cover: paperback

How to cite: Maune, A. (2015). Competitive intelligence as an economic phenomenon. Sumy, Ukraine: Virtus Interpress.

Synopsis: In today`s fast-paced, high technology business environment, technological advances, competitor actions and inactions, customer and supplier intentions and behaviours, legislative activity and a host of other activities are among elements that compete for a manager`s attention on a daily basis. A manager`s ability to master all of the possible consequences of these activities will directly affect the development, growth and quality of a firm`s business and its ability to sustain its growth. The key to any successful strategy is the ability to identify, develop and sustain a competitive advantage with reference to competitors. The book deals with the relationship that exists between competitive intelligence and firm competitiveness through literature review, explores how competitive intelligence has been an important contributor of growth in banks in Zimbabwe and how the banks are making use of competitive intelligence for such growth and provides a historical overview of competitive intelligence development in South Africa

How to order: You can either pay online with the credit card, using "Order Now" button or contact us by the e-mail info@virtusinterpress.org indicating the book you want to order and the number of copies of the book. We will send you the invoice in reply.

Order Form A Sample Chapter Contents Introduction

Amount: 46 EUR

The payment can be made with credit/debit card via secure payment system provided by Ukrainian processing center. During the payment, you will probably receive an SMS from your bank with the password to confirm the transaction. The price in Euro is an oriented one. The payment will be charged in UAH according to the exchange rate of your payment card provider. Once the payment is made we will process it ASAP and our representative will contact you to deliver the service/confirm the payment.