Affecting factors interest in stablecoin as the digital money

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Abstact

This research aims to study the factors influencing interest in stablecoins using convenience sampling from a nationwide sample by collecting data through online Google Forms distributed on platforms such as Facebook and Line. This research selected 460 samples from the general public and analyzed them with the analysis of covariance (ANCOVA) model. The results showed that living space affected interest in stablecoins at a significance level of 0.05. Living in a residential area in Bangkok also had an impact on interest in stablecoins. Other factors such as age, education level, and income were not significantly related at 0.05. Government digital currency service providers could use these results to develop a plan for disseminating knowledge among the target groups for maximum efficiency. This could also be applied to the government’s knowledge dissemination regarding central bank digital currency (CBDC), which would be the first step in Thailand’s move towards becoming a digital economy. It could also be used as a basis for further research to explore the reasons why people living in Bangkok are more interested in stablecoins than those in other provinces.

Keywords: Stablecoin, Digital Money, CBDC

JEL Classification: A1, A130, A140

Received: 29.09.2022
Accepted: 07.10.2022

How to cite: Wattanasin, P., Kraiwanit, T., & Virunhaphol, S. (2023). Affecting factors interest in stablecoin as the digital money. In E. Karger & A. Kostyuk (Eds.), Corporate governance: An interdisciplinary outlook (pp. 91–99). Virtus Interpress. https://doi.org/10.22495/cgaiop19