Innovation strategy and export performance: A systematic review based on the PRISMA method

Ali Bouzerouata; Younesse El Menyari; Abdelhak Sahib Eddine

Journal menu

Innovation strategy and export performance: A systematic review based on the PRISMA method

Ali Bouzerouata , Younesse El Menyari , Abdelhak Sahib Eddine

https://doi.org/10.22495/rbrv1i1p4

Abstract

In a volatile global economy, innovation is critical for enhancing firms’ export performance, particularly in emerging economies. This systematic review examines the evolution of the innovation-export nexus post-COVID-19, addressing gaps in understanding pandemic-induced shifts. Unlike Bıçakcıoğlu-Peynirci et al. (2020) and Panda and Sharma (2022), this study analyzes post-COVID-19 disruptions. Using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method, we reviewed 54 peer-reviewed articles from 2010–2025, sourced from Scopus and Web of Science (WoS). Product and process innovations, alongside research and development (R&D) investments, significantly enhance export outcomes. The COVID-19 pandemic accelerated digital transformation, disrupted supply chains, and shifted consumer behavior, reshaping the innovation-export nexus (Elyta et al., 2023). Context-sensitive, integrated innovation strategies are essential for export competitiveness in emerging economies. This review bridges pre- and post-pandemic perspectives, providing scholars with a refined theoretical framework and practitioners with actionable insights for navigating global trade challenges (Alshamayleh, 2025).

Keywords: Product Innovation, Process Innovation, Export Performance, Systematic Review, PRISMA Method

Authors’ individual contribution: Conceptualization — A.B.; Methodology — A.B. and Y.E.M.; Formal Analysis — A.B.; Investigation — A.B.; Data Curation — A.B.; Writing — Original Draft — A.B.; Writing — Review & Editing — A.B. and Y.E.M.; Supervision — Y.E.M. and A.S.E.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: F2, L2

Received: 23.02.2025
Revised: 22.05.2025; 14.06.2025; 10.10.2025
Accepted: 14.10.2025
Published online: 17.10.2025

How to cite this paper: Bouzerouata, A., El Menyari, Y., & Sahib Eddine, A. (2025). Innovation strategy and export performance: A systematic review based on the PRISMA method. Responsible Business Review, 1(1), 31–40. https://doi.org/10.22495/rbrv1i1p4

Amount: 14 EUR

The payment can be made with credit/debit card via secure payment system provided by Ukrainian processing center. During the payment, you will probably receive an SMS from your bank with the password to confirm the transaction. The price in Euro is an oriented one. The payment will be charged in UAH according to the exchange rate of your payment card provider. Once the payment is made we will process it ASAP and our representative will contact you to deliver the service/confirm the payment.