Payment gateway selection for online purchases: Evidence of an emerging market

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Abstact

The objectives of this research are to study attitudes that affect payment gateway selection for online purchases in Thailand and to study various variables that affect payment gateway selection for online purchases in Thailand, especially payments through banks.
The research adopts a quantitative data collection and analysis. Quantitative data was gathered from 1,635 respondents with closed-ended questionnaires through social media, statistical analysis software, and binary regression to explore the relationship between independent and dependent variables.
This study provides a brief overview of how consumers decide on payment gateway selection for online purchases in Thailand, focusing on banks and non-banks. The selection of payment methods is a new and interesting issue that has made people interested in and has become more and more popular until now. Therefore, this is the reason to raise this issue and from researching information, there is no research topic regarding the selection of payment gateway selection for online purchases in Thailand. Nowadays, the use of the Internet is growing rapidly. As a result, the rate of access to mobile and internet banking services through PromptPay has increased, which is considered the most convenient payment method. Therefore, mobile banking reduces consumers’ cash holdings, reduces transaction costs for each payment, stimulates consumption, and creates opportunities for startups and small and medium-sized enterprises (SMEs). It also promotes access to financial services and stimulates economic growth (Suwanragsa et al., 2020).

Keywords: Payment Gateway Selection, Binary Logistics Regression, Online Purchase, Mobile Banking, PromptPay

JEL Classification: A1, A130, A140

Received: 07.03.2024
Accepted: 09.04.2024

How to cite: Buranasujja, R., & Kraiwanit, T. (2024). Payment gateway selection for online purchases: Evidence of an emerging market. In Ž. Stankevičiūtė, A. Kostyuk, M. Venuti, & P. Ulrich (Eds.), Corporate governance: Research and advanced practices (pp. 129–135). Virtus Interpress. https://doi.org/10.22495/cgrapp23