Repurposing business recovery employed by Christian business leaders during the COVID-19 pandemic

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Abstact

The study looks at the different approaches taken by Christian business leaders to deal with the COVID-19 crisis and keep their businesses successful. The methodology used in this study combines quantitative and qualitative techniques. The study’s participants were Christian senior managers and business owners in Central Durban, KwaZulu-Natal. The results of this study proved that during the COVID-19 crisis, Christian leaders who exhibited high levels of resilience were able to survive and, in some cases, thrive. Leaders who exhibited fortitude and a positive outlook may have helped their followers become more resilient, which helped them survive the crisis.

Keywords: Christian Business Leader, Crisis Leadership, Entrepreneurship, Management, Organisational Culture

JEL Classification: D810, M140, Z120

Received: 26.04.2023
Accepted: 05.05.2023

How to cite: Kapotwe, J. M., & Bamata, H. N. (2023). Repurposing business recovery employed by Christian business leaders during the COVID-19 pandemic. In M. Tutino, V. Santolamazza, & A. Kostyuk (Eds.), New outlooks for the scholarly research in corporate governance (pp. 45–50). Virtus Interpress. https://doi.org/10.22495/nosrcgp9