Study of Twitter as a social blog and its impact on the intersectionality of corporate governance and corporate reputation management in the telecommunications industry

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Abstact

This is a study of Twitter as a social blog and its impact on the intersectionality of corporate governance and corporate reputation management in the Zimbabwean telecommunications industry. The study reveals that the use of social blogs in managing corporate reputation in the digital era depends on good corporate reputation practices. The research shows that there is a positive link between Twitter and customers’ usage of this social blog.

Keywords: Social Blogs, Corporate Reputation, Corporate Governance, Twitter, Zimbabwe

JEL Classification: M14, M31, O35

Received: 16.05.2023
Accepted: 26.05.2023

How to cite: Moyo, T., Gerwel Proches, C., Mutambara, E., & Singh, U. G. (2023). Study of Twitter as a social blog and its impact on the intersectionality of corporate governance and corporate reputation management in the telecommunications industry. In M. Tutino, V. Santolamazza, & A. Kostyuk (Eds.), New outlooks for the scholarly research in corporate governance (pp. 109–115). Virtus Interpress. https://doi.org/10.22495/nosrcgp21