Creating and maintaining employer brand during COVID-19 in NGOs: Not a luxury, but an imperative

Mohammad A. Ta’Amnha; Ghazi A. Samawi; Metri F. Mdanat

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Creating and maintaining employer brand during COVID-19 in NGOs: Not a luxury, but an imperative

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Creating and maintaining employer brand during COVID-19 in NGOs: Not a luxury, but an imperative

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Mohammad A. Ta’Amnha , Ghazi A. Samawi , Metri F. Mdanat

https://doi.org/10.22495/cgsetpt18

This work is licensed under a Creative Commons Attribution 4.0 International License.

Keywords: Employer Brand, COVID-19, Leadership, Organizational Support, Crisis

JEL Classification: M1, L2

Received: 27.04.2021
Accepted: 30.04.2021

How to cite: Ta’Amnha, M., Samawi, G., & Mdanat, M. (2021). Creating and maintaining employer brand during COVID-19 in NGOs: Not a luxury, but an imperative. In S. Hundal, A. Kostyuk, & D. Govorun (Eds.), Corporate governance: A search for emerging trends in the pandemic times (pp. 104–106). https://doi.org/10.22495/cgsetpt18