International business expansion and merger investment risk strategies by promoting innovation and circular economy: A case study analysis

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Abstract

This research paper investigates how Alpha, a leading European company in the architectural aluminum systems sector, adopts its international business expansion and merger strategy and integration of innovation and circular economy principles. The study focuses on Alpha’s dedication to sustainability through innovative methods, emphasizing the company’s efforts in recycling, waste management, and energy efficiency. As companies recognize their responsibility to reduce their environmental impact, they have begun by making changes within their own production sites and offices and are now extending their efforts to their supply chains and beyond. The circular economy offers solutions to these problems. Various studies indicate that the circular economy fosters economic growth by increasing employment and utilizing resources more efficiently. By embracing a circular economy approach, Alpha illustrates how environmental sustainability and economic growth can coexist. This study could serve as a company example strategy that tries to follow and achieve a significant transformation necessary for net-zero emissions and is transformed in order to be committed to renewable energy, renewable resources, and high-grade recycling.

Keywords: International Business Expansion, Merger, Strategic Development, Innovation, Sustainability

Authors’ individual contribution: Conceptualization — S.K.; Methodology — S.K.; Software — A.C. and G.L.; Validation — S.K.; Formal Analysis — A.C. and G.L.; Investigation — S.K.; Resources — S.K.; Writing — Original Draft — S.K. and A.C.; Writing — Review & Editing — C.K. and G.L.; Supervision — C.K.; Project Administration — C.K.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: L61, M10, M40, Q53, O31

Received: 19.05.2024
Accepted: 01.11.2024
Published online: 04.11.2024

How to cite this paper: Kafestidis, S., Chasiotou, A., Konstantinidis, C., & Lazos, G. (2024). International business expansion and merger investment risk strategies by promoting innovation and circular economy: A case study analysis. Risk Governance and Control: Financial Markets & Institutions, 14(4), 89–95. https://doi.org/10.22495/rgcv14i4p9