COMPETITIVE INTELLIGENCE AS AN ENABLER FOR FIRM COMPETITIVENESS: AN OVERVIEWDownload This Article
The purpose of this article is to provide an overview, from literature, about how competitive intelligence can be an enabler towards a firm’s competitiveness. This overview is done under the background of intense global competition that firms are currently experiencing. This paper used a qualitative content analysis as a data collection methodology on all identified journal articles on competitive intelligence and firm competitiveness. To identify relevant literature, academic databases and search engines were used. Moreover, a review of references in related studies led to more relevant sources, the references of which were further reviewed and analysed. To ensure reliability and trustworthiness, peer-reviewed journal articles and triangulation were used. The paper found that competitive intelligence is an important enabler of firm competitiveness. The findings from this paper will assist business managers to understand and improve their outlook of competitive intelligence as an enabler of firm competitiveness and will be of great academic value.
Keywords: Competitive Intelligence; Firm Competitiveness
How to cite this paper: Maune, A. (2014). Competitive intelligence as an enabler for firm competitiveness: An overview. Journal of Governance and Regulation, 3(2-1), 29-42. https://doi.org/10.22495/jgr_v3_i2_c1_p3