Green packaging and the profitability of manufacturing firms: The moderating role of market responsiveness

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Abstract

This study examined how market responsiveness influences the relationship between green packaging and the profitability of manufacturing firms. The study utilized a self-administered questionnaire, yielding 267 completed responses, which were subsequently analyzed using Smart PLS (version 4). The findings showed a significant positive relationship between environmental commitment and profitability. Furthermore, innovation in green packaging has a positive and significant effect on profitability. However, the relationship between consumer perception and profitability, while positive, was not statistically significant. The relationship between regulatory compliance and profitability was negative and statistically insignificant. Additionally, market responsiveness positively and significantly moderates the link between consumer perception and profitability. On the other hand, market responsiveness has a negative and significant moderating effect on the relationship between regulatory compliance and profitability. Market responsiveness also negatively impacts the relationship between innovation in green packaging and profitability. However, market responsiveness has a non-significant moderation effect on the relationship between environmental commitment and profitability. This study offers insights into the importance of market responsiveness in enhancing the relationship between green packaging and profitability, emphasizing its implications for theory, managers, and business success.

Keywords: Green Packaging, Profitability, Market Responsiveness, Manufacturing Firms, Sustainability Performance

Authors’ individual contribution: Conceptualization — J.K.A. and D.N.A.; Methodology — J.K.A. and D.N.A.; Software — D.N.A.; Validation — J.K.A. and I.K.A.-A.; Formal Analysis — D.N.A.; Investigation — E.A.K. and I.K.A.-A.; Resources — P.B.A.; Data Curation — P.B.A.; Writing — Original Draft — J.K.A. and D.N.A.; Writing — Review & Editing — D.N.A. and E.A.K.; Visualization — I.K.A.-A. and P.B.A.; Supervision — J.K.A. and D.N.A.; Project Administration — E.A.K. and I.K.A.-A.; Funding Acquisition — I.K.A.-A. and P.B.A.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: M1, M2, O10, L0

Received: 19.06.2025
Revised: 07.10.2025; 15.10.2025
Accepted: 05.11.2025
Published online: 07.11.2025

How to cite this paper: Akuma, J. K., Akude, D. N., Kwaning, E. A., Amoah-Ahinful, I. K., & Avevor, P. B. (2025). Green packaging and the profitability of manufacturing firms: The moderating role of market responsiveness. Business Performance Review, 3(2), 66–78. https://doi.org/10.22495/bprv3i2p6