New issue of the Corporate & Business Strategy Review journal

The editorial team of Virtus Interpress is delighted to release a new issue of the Corporate & Business Strategy Review journal. In this era of complexity and change, corporate governance, sustainability and digital transformation have emerged as intertwined issues of high concern for both academics and business professionals. This issue of Corporate & Business Strategy Review highlights research at the intersection of these themes.

The papers published in this issue investigate, among others, a range of relevant topics, which include, corporate governance, business strategies, audit quality, SMEs performance, family entrepreneurship, entrepreneurial orientation, knowledge management, organizational trust, business intelligence, financial investment, financial impact, capital investments, banking system, ESG, returns on bitcoin, exchange rate returns, stock returns, corporate communication, stakeholders, organizational performance, strategic intelligence, organizational agility, organizational creativity, job satisfaction, inclusive leadership, marketing, big data, artificial intelligence, machine learning, corporate reputation, data science, etc.

The full issue of the journal is available at the following link.

Lilik Purwanti, Iwan Triyuwono, Muhammad Ichsan, Febrina Nur Ramadhani, Soelchan Arief Effendie, and Aryo Prakoso aim to reveal the meaning of audit quality from the perspective of Indonesian auditors and how the COVID-19 pandemic has an impact on audit quality.

Chouayb Larabi studies the influence of entrepreneurial orientation, knowledge management, and small and medium-sized enterprises performance and seeks to identify the moderation effect of organizational trust on these relationships.

Marco Agustín Arbulú Ballesteros, María de los Ángeles Guzmán Valle, César Augusto Guzmán Valle, William Teófilo Castro Muñoz, Stephanie Virginia Ruiz Chacón, Hugo Daniel García Juárez, Pablo Valentino Aguilar Chávez, and Eduardo Ygnacio Arraya Celis try to clarify the relationship between brand awareness and word-of-mouth communication in the fast-food sector.

Mithichar Basumatary and Gunajit Sarma analyze marketing strategies to promote the tourism industry via a systematic literature review summarizing 32 research articles published between 2000 and 2023 from the Google Scholar database.

Lila Maria Kaban and Daniel Cassa Augustinus approach to identify whether marketing innovation and hotel environment affect brand recommendation and brand loyalty using a brand prototype approach.

Mamoon Ahmad Al-Hunaiti, Laith T. Khrais, Hussam Ali, Dina Alkhodary, Ehab K. Haikal, and Amer Morshed describe how artificial intelligence, big data analytics, and business intelligence are redefining the game of supply chain management: making it responsive, efficient, and quick to make decisions.

Thi Hong Tham Nguyen, Ngoc Thang Ha, Thi Lien Huong Nguyen, and Ngoc Diep Do aim to answer questions about the relationship between culture, various aspects of the incentive system and employees’ job satisfaction.

Dian Marlina Verawati, Suharnomo, and Indi Djastuti tests a new variable developed using dynamic capability theory, namely the exploitative innovation capability variable which is thought to be able to mediate and improve organizational performance in relation to inclusive leadership.

Bharat Rai and Rewan Kumar Dahal aim to identify the influence of celebrity endorsement on consumer buying behavior towards fast-moving consumer goods in Nepal.

Matías Domínguez-Quiñones, Iñaki Aliende, and Lorenzo Escot examine the application of data science on corporate reputation and other intangible business assets, highlighting their combined value to companies.

Chaymae Hamieddine and Malika Akioud investigate how Moroccan organizations build resilience by adopting agile strategies to cope with volatile, uncertain, complex, and ambiguous (VUCA) forces.

Shaqir Rexhepi, Rexhep Shaqiri, Rovena Vangjel, Vezir Rexhepi, and Gjelosh Vataj evaluate the financial feasibility of the wind energy production project, focusing on its technical and economic aspects, return on capital investment, and broader environmental and social implications.

Shpresa Mehmeti Bajrami, Blerta Haliti Baruti, and Arta Hoti Arifaj explore the integration of artificial intelligence in digital marketing, focusing on its impact on marketing practices and the evolving roles of marketers.

Hong Hai Phan and Ngoc Hung Tran analyse the impact of leadership characteristics, stakeholder pressures, and Big Data technology on ESG implementation in the Vietnamese banking sector.

Rattapol Kasemrat, Tanpat Kraiwanit, Aitsari Khaothawirat, Sutthiporn Chinnapha, and Qiqi Luo examine the comparative performance of traditional statistical techniques versus modern machine learning models in predicting customer behavior within Thailand’s e-commerce sector.

David Umoru, Malachy Ashywel Ugbaka, Anake Fidelis Atseye, Samuel Manyo Takon, Charles Efefiom Effiong, Itam Eyo Eyo, Beauty Igbinovia, Gorgina Asemota, Hilary Idiege Adie, Christopher Eyo Ojikpong, Monica Peter Lebo, Augustine Eze Bassey, Sylvester Akomaye, Linus Odumogban Inyang, Fidelis Isomkwo Aboh, Benjamin Odegha, Hussein Omomoh Oseni, and Emmanuel Enaberue evaluate the patterns and interrelationships of volatilities in return amongst foreign exchange, stock, and bitcoin markets returns in oil importing nations.

Amal Ghalib Rashid examines psychological ownership, knowledge exchange, and work satisfaction at Baghdad banks and hospitals to see if employees’ knowledge sharing and job satisfaction affect their affective commitment.

Gazmend Deda, Fisnik Bislimi, Sokol Krasniqi, Arben Tërstena, and Ismail Mehmeti examine managerial competencies and other important factors in strategic goal achievement within the context of Kosovo’s small and medium-sized enterprises.

Finally, Mohammad Ali Ibrahim Al Khasabah and Ghazy Ali Matrook Al-Badayneh aim to know the direct impact of strategic intelligence on organizational creativity and organizational agility in Jordanian Islamic banks.

We hope that researchers will find the articles in this issue particularly interesting and useful for their research activities.