The influence of culture on the relationship between the incentive system and employees’ satisfaction in enterprises

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Abstract

This study helps answer questions about the relationship between culture, various aspects of the incentive system and employees’ job satisfaction. The research results help bring a deeper understanding of the role of culture in influencing the relationship between incentive systems and employees’ job satisfaction. The study uses both qualitative and quantitative research methods. In the qualitative research phase, the study uses the case study method at an enterprise with data collected from the questionnaire surveys. The sample size was 150 enterprises. For each enterprise, the authors sent two questionnaires to two people, one of them works in the sales department and the other works in other departments such as the board of directors, the accounting department, the technical department, or the human resources department. The authors found that employees’ cultural value of security needs moderates the relationship between the incentive system and their job satisfaction. In particular, for employees who have the cultural value of higher security needs, the enterprises apply the principle of equity or incentive based on individual results or higher incentive percentage or incentive frequency, and they are less satisfied. The results help managers understand more and make adjustments to increase the effectiveness of incentives.

Keywords: Job Satisfaction, Incentive System, Cultural Values, Security Needs

Authors’ individual contribution: Conceptualization — T.L.H.N.; Methodology — T.L.H.N.; Validation — T.H.T.N.; Formal Analysis — N.T.H.; Investigation — N.T.H. and N.D.D.; Resources — T.H.T.N.; Writing — Original Draft — T.H.T.N.; Writing — Review & Editing — and N.D.D.; Visualization — N.T.H.; Project Administration — T.H.T.N.; Funding Acquisition — T.H.T.N.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: M12, M14, M52

Received: 10.06.2024
Revised: 28.09.2024; 22.03.2025
Accepted: 07.04.2025
Published online: 10.04.2025

How to cite this paper: Nguyen, T. H. T., Ha, N. T., Nguyen, T. L. H., & Do, N. D. (2025). The influence of culture on the relationship between the incentive system and employees’ satisfaction in enterprises. Corporate & Business Strategy Review, 6(2), 71–80. https://doi.org/10.22495/cbsrv6i2art7