New issue of the Corporate & Business Strategy Review journal
The editorial team of Virtus Interpress is pleased to publish the fourth issue of the journal Corporate and Business Strategy Review in 2025. The issue is represented by studies from Japan, Greece, Saudi Arabia, Vietnam, Jordan, Indonesia, South Africa, Botswana, Zimbabwe, India, and Thailand.
This issue of Corporate and Business Strategy Review addresses a lot of relevant issues, taking into consideration crisis management, and the use of modern managerial tools, dealing with digital marketing strategies, evaluation of the adoption of generative intelligence systems, marketing strategies and sustainable distribution. This issue presents various contributions that address the indicated themes, through different geographical and business contexts, providing interesting insights for strengthening the business’s own resilience and integrating them into corporate and business strategies.
The full issue of the journal is available at the following link .
Ma’en Mohammad Al-Hmesat, Mutasem Turky Al-Dalaeen, Yazan Addelhafez Al-Khatalin, Mustafа Ahmed Dawood Dabdab, and Omar Lasassmeh explore how modern human resource strategies empower crisis management through the leadership ability as the effective mediating link.
Chricencia Makanyara Murape and Raphael Tabani Mpofu examine the statistical properties and volatility dynamics of listed private equity investments in Egypt from 2010 to 2020, focusing on their integration into corporate and business strategies.
Mohammed L. Ashour, Raed Al-Qirem, Eyad Shammout, Omar Megdadi, and Abdul Razzak Alshehadeh aim to determine the key success factors (of the digital marketing strategy that have an influential effect on the marketing performance of small enterprises in Jordan.
Ryosuke Nakajima explores the valuation of corporate strategies for integrating generative artificial intelligence within B2B business models, focusing on its impact on operational efficiency, customer engagement, and competitive advantage.
Chouayb Larabi examines the role of organizational culture in facilitating effective strategy execution and aims to explore how corporate culture influences strategic outcomes and provides a competitive advantage.
Sanderson Abel, Zorinah Letebele, Tebogo Mokumako, and Pierre Le Roux try to unravel the role of public educational spending on economic growth in Zimbabwe over the period 1980 to 2018, utilising secondary data.
Nadia Abdelhamid Abdelmegeed Abdelwahed and Mashael Saad Alturki examine the effect of meaningful work, career satisfaction, job embeddedness, and innovation on employee productivity.
Erwin, Nur Indah Sari Arbit, and Riana Anggraeny Ridwan investigate the potential of the seaweed industry in a developing country and aim to develop sustainable marketing and distribution strategies to enhance competitiveness.
Hang Dieu Tran and Ngoc Hung Tran assess key factors influencing the application of management accounting and its impact on business efficiency in small and medium-sized enterprises in Vietnam.
Ajit Kumar, B. K. R. Naik, and Karuna Jain aim to identify the factors and processes that are critical to strategic technological decision-making in an emerging economy such as India.
Thi Bich Ngoc Hoang and Thi Minh Giang Nguyen examine the current status of customer accounting practice at the Head Office and branches of Vietnamese commercial banks.
Nyasha Mumbanda and Newman Wadesango investigate compliance with presumptive tax collection in the commuter omnibus industry: evaluate tax administration practices, identify factors contributing to presumptive tax non-compliance, assess the impact of COVID-19 on compliance rates, and recommend strategies for improvement.
Hany Azza Umama, Sri Murni Setyawati, and Siti Zulaikha Wulandari explore the dark side of organizational identification, specifically its influence on unethical pro-organizational behavior, by examining the mediating role of moral justification.
Srisuda Namraksa, Tanpat Kraiwanit, Tasnee Keawngam, Rerkchai Ponsri, Natphitsa Chaowanachaemchun, and Qiqi Luo study the financial viability and return on investment of higher education in developing countries, with a focus on assessing whether the costs are justified by the expected economic benefits.
Abdul Halik, Mulyanto Nugroho, Donny Arif, and Siti Zumaroh estimate the influence of green product innovation, brand equity, and marketing communication on consumer loyalty, with purchasing decisions as a mediating variable.
Long Khuc Dai and Thu Bui Thi deal with applying the motivation-opportunity-ability theoretical framework to retain talented employees, motivated by the wave of employee resignations that is currently increasing.
Vassiliki Balla, Panagiotis Ballas, and Nicos Sykianakis explore the often-underestimated influence of intangible assets, such as brand reputation, customer loyalty, intellectual property, and organizational culture, on firm growth and competitive advantage.
Thi Bach Tuyet Nguyen, Thanh Nga Doan, Thu Trang Ta, Hai Yen Tran, Dieu Anh Nguyen, Minh Anh Pham, Thuy Huong Nguyen, and Phuong Thao Nguyen investigate the factors influencing MSMEs’ intention to adopt cloud-based accounting.
Herlitah aims to formulate an internationalization strategy for Indonesian restaurants through a market entry mode approach based on the Uppsala and eclectic models, and supported by the principle of collaborative governance.
Nafez Nimer Ali, Mahmoud Saleh Allan, Tareq Hashem, Dhia Qasim, and Mohammad Waddah Al-Khammash examine how service quality dimensions (tangibility, responsiveness, reliability, assurance, and empathy) affect travellers’ happiness at Queen Alia International Airport in Jordan.
We thank all contributing authors for their rigorous research and we are pleased to share this issue as a reflection of the journal’s commitment to scholarly advancement and policy relevance.
