THE PRACTICE OF STRATEGIC PLANNING: MANAGERS’ PERCEPTION OF ITS USAGE BY NON-PROFIT ORGANISATION IN THE WESTERN CAPE

Download This Article

Abstract

This paper investigates strategic planning to understand managers’ perception of its benefits to Non-Profit Organisations (NPOs). The investigation was preceded by a review and repertoire of theoretical evidence of NPOs integration of strategic planning in support of management function: a management tool designed for and used mainly by businesses. The study was based on the application of quantitative data collection and analysis to understand respondents’ perceptions. The paper found considerable increase and popularity in the usage of strategic planning by NPOs having learned about its benefits from prior working experience in businesses. Even though, there is an increase in NPOs’ usage of strategic planning because of envisaged benefit, other NPOs’ Managers simply do not have enough time, skills and resources to deploy them in their respective NPOs. With limited and competitive funding, the use of strategic planning becomes competitive imperatives for NPOs seeking to attract the much needed funds to support and promote their operations in South Africa.

Keywords: Non-Profit Organisations, Strategic Management, Long Term Planning, Fund Raising and Competitiveness

How to cite this paper: Tengeh, R. K. (2015). The practice of strategic planning: Managers’ perception of its usage by non-profit organisation in the Western Cape. Journal of Governance and Regulation, 4(4-6), 714-719. https://doi.org/10.22495/jgr_v4_i4_c6_p6