Business transformation at the vegetable trading post: Foundational development strategy for the future

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Abstract

This study, conducted in Nueva Ecija, Philippines, explores the issue of business transformation at vegetable trading posts, aiming to propose a strategic approach for future development. Grounded in strategic management theory (Porter, 1985) and using a case study methodology, the research scrutinizes the current business operations of trading posts and the dynamic context they operate within. It identifies several challenges trading posts face, including the low bargaining power of farmers, small quantities of produce, and erratic pricing mechanisms. A key finding is the potential benefits of integrating digital technologies to enhance operational efficiency and market reach (Bharadwaj et al., 2013). Furthermore, it emphasizes the importance of establishing more resilient and inclusive supply chains. This research contributes to the ongoing discourse on sustainable agricultural practices and opens avenues for innovative business transformation strategies in the vegetable trading sector. It serves as a key reference for policymakers, stakeholders, and researchers interested in sustainable agricultural practices.

Keywords: Agricultural Practices, Business Transformation, Digital Technologies, Strategic Management, Supply Chain, Trading Posts

Authors’ individual contribution: The Author is responsible for all the contributions to the paper according to CRediT (Contributor Roles Taxonomy) standards.

Declaration of conflicting interests: The Author declares that there is no conflict of interest.

JEL Classification: M1, M2, M3, L26, Q13

Received: 24.06.2023
Accepted: 29.07.2023
Published online: 31.07.2023

How to cite this paper: Santos, A. R. (2023). Business transformation at the vegetable trading post: Foundational development strategy for the future. Corporate & Business Strategy Review, 4(3), 46–55. https://doi.org/10.22495/cbsrv4i3art5