-
Journal menu
- General information
- Editorial Board and External Reviewers
- Journal Policies
- Publication Ethics and Malpractice Statement
- Instructions for authors
- Paper reviewing
- Article processing charge
- Feedback from stakeholders
- Journal’s Open Access statement
- Order hard copies of the journal
- 50 most cited papers in the journal
COMMUNICATING TRANSFORMATION, BLACK ECONOMIC EMPOWERMENT, AND SOCIAL INTERVENTIONS AMONGST SOUTH AFRICAN BUSINESS
Download This Article
Renitha Rampersad 
, Swastika Juggernath
Abstract
This paper illustrates the strategic responses of South African companies that have been challenged with corporate transformation due to Black Economic Empowerment (BEE). In this study we investigate the approach used by BEE compliant businesses in formulating and implementing communication strategies to ensure an informed workforce. This paper reports on findings which reveal that communication strategies have been put in place since the implementation of BEE and highlights that there is a moral obligation for the company to ensure that employees are made aware of their rights. Respondents agreed that the initial BEE implementation stages involved numerous misconceptions by staff, which placed a barrier on the effective implementation of BEE in the workplace.
Keywords: Black Economic Empowerment, Transformation, Strategic Communication, Social Change
How to cite this paper: Rampersad, R., & Juggernath, S. (2012). Communicating transformation, Black Economic Empowerment, and social interventions amongst South African business. Corporate Ownership & Control, 9(3-4), 472-480. https://doi.org/10.22495/cocv9i3c4art5
