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COMPETITIVE INTELLIGENCE AND FIRM COMPETITIVENESS: AN OVERVIEW
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Alexander Maune 
Abstract
The purpose of this article is to examine the relationship that exists between competitive intelligence and firm competitiveness through literature review. This study is being done under the background of intense competition being experienced by firms globally. The methodology used for this article was a literature review of published electronic journal articles. The paper found the following two critical issues: there are varying perceptions of the relationship that exists between competitive intelligence and firm competitiveness; and that there is no universally accepted model of best practice for adoption and adaption. The findings from this research will assist business managers improve their CI outlook by understanding how CI is related to firm competitiveness and will be of great value to academics.
Keywords: Competitive Advantage, Firm Performance, Competitive Intelligence, Firm Competitiveness
How to cite this paper: Maune, A. (2014). Competitive intelligence and firm competitiveness: an overview. Corporate Ownership & Control, 12(1-6), 533-542. https://doi.org/10.22495/cocv12i1c6p1
