COMPETITIVE INTELLIGENCE TOOLS USED BY SMALL AND MEDIUM-SIZED ENTERPRISES

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Abstract

Small and Medium-sized Enterprises (SMEs) contribute highly to the gross domestic product, reduction in unemployment, wealth creation and improvement in the quality of life. Due to technology and globalisation, SMEs now compete with enterprises beyond the borders of their country. To survive in this global competitive business environment, SMEs seek for tools that offer competitive advantage. Competitive Intelligence (CI) provides competitive advantage to enterprises that practice it. While CI practice has been widely research for larger enterprises, there is lack of research on CI practice pertaining to SMEs. This research establishes tools used by SMEs in CI practice. The research was quantitative in nature and a self-administered questionnaire was used to collected data from owners/managers of SMEs.

Keywords: Competitive Intelligence, Competitiveness, Competitive Advantage, Small and Medium-Sized Enterprises

How to cite this paper: Nenzhelele, T. E. (2015). Competitive intelligence tools used by small and medium-sized enterprises. Journal of Governance and Regulation, 4(3-2), 191-200. https://doi.org/10.22495/jgr_v4_i3_c2_p1