Examining the impact of trust on customer intention to use metaverse payments: A next-gen transactions strategic outlook
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Tri-Quan Dang, Dang Thi Viet Duc 
, Lam-Hoang Phan Tran, Luan-Thanh Nguyen
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
The emergence of the metaverse has prompted the growth of payment platforms to keep pace with virtual trends. This study seeks to identify the cognitive factors that influence customer beliefs regarding the adoption of the new payment method, metaverse payment, which refers to financial transactions conducted within virtual environments, often facilitated by digital currencies or blockchain technology. The study examines customers by conducting an online survey on the Google platform. The data were gathered from 253 participants born between 1980 and 2002 and had experience using mobile payments in Vietnam. The data met the minimum sample size requirement and were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicated that customer trust and behavioral intention to use metaverse payment were significantly influenced by perceived usefulness, perceived enjoyment, security, and privacy concerns. However, perceived ease of use did not significantly impact the sense of trust. The study elucidates the significance and influence of derivative attributes in promoting trust by utilizing the metaverse payment system while emphasizing the role of trust in embracing this novel payment system.
Keywords: Metaverse Payment, Perceived Derived Attributes, Security and Privacy Concerns, Institution-Based Trust, Characteristic-Based Trust, Process-Based Trust
Authors’ individual contribution: Conceptualization — T.-Q.D.; Methodology — L.-T.N.; Writing — Original Draft — L.-H.P.T.; Writing — Review & Editing — T.-Q.D., D.T.V.D., L.-H.P.T., and L.-T.N.; Supervision — D.T.V.D.
Declaration of conflicting interests: The Authors declare that there is no conflict of interest.
JEL Classification: G4, M2, O3
Received: 18.03.2024
Accepted: 20.01.2025
Published online: 23.01.2025
How to cite this paper: Dang, T.-Q., Duc, D. T. V., Tran, L.-H. P., & Nguyen. L.-T. (2025). Examining the impact of trust on customer intention to use metaverse payments: A next-gen transactions strategic outlook. Corporate & Business Strategy Review, 6(1), 166–177. https://doi.org/10.22495/cbsrv6i1art16
