Hotels industry: An analysis of business approaches and strategies

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Abstract

In an era marked by growing environmental concerns, the hotel industry faces increasing pressure to adopt sustainable practices. This research investigates the approach of Albanian businesses within the hotel sector towards the concept and functionality of ecological hotels. Employing questionnaires distributed from December 2023 to January 2024, this study aims to investigate the hotel industry’s engagement with green practices and their commitment to environmental responsibility. Albania, with its rapidly expanding tourism sector, serves as a critical case study for examining how ecological concepts are integrated into hotel operations. The questionnaire focuses on measuring the businesses’ awareness, attitudes, and implementation strategies regarding ecological hotels, aiming to explore the link between sustainable practices and environmental management in this industry. The findings offer insightful revelations about the current state of ecological hotel practices in Albania, identifying trends, challenges, and opportunities for advancing sustainability within the hotel sector. This study contributes to the literature by highlighting the specific environmental strategies adopted by Albanian hotels, providing a unique insight into the evolving dynamics of sustainable tourism within an emerging European market. Furthermore, this study seeks to provide a comprehensive analysis of the implications of green practices on business performance and customer satisfaction, thereby contributing valuable recommendations for promoting environmental sustainability in the Albanian hotel industry.

Keywords: Ecological Hotels, Sustainability Practices, Albanian Hotel Industry, Environmental Responsibility, Green Hospitality, Sustainable Tourism

Authors’ individual contribution: Conceptualization — S.G., E.Q., and D.L.; Methodology — S.G., E.Q., and D.L.; Software — S.G., E.Q., and D.L.; Validation — S.G., E.Q., and D.L.; Investigation — S.G., E.Q., and D.L.; Resources — S.G., E.Q., and D.L.; Writing — S.G., E.Q., and D.L.; Supervision — S.G.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: L83, M14, Q56

Received: 22.04.2024
Revised: 23.07.2024; 28.01.2025
Accepted: 13.02.2025
Published online: 17.02.2025

How to cite this paper: Gashi, S., Qosja, E., & Liça, D. (2025). Hotels industry: An analysis of business approaches and strategies [Special issue]. Corporate & Business Strategy Review, 6(1), 240–253. https://doi.org/10.22495/cbsrv6i1siart2