Improving employee job satisfaction: The case of commercial banks strategy

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Abstract

The objective is to find out the factors that affect the job satisfaction of employees at commercial banks in the Mekong Delta by collecting preliminary data from 260 employees at six commercial banks in the Mekong Delta: Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank), Vietnam Joint Stock Commercial Bank for Industry and Trade (Vietinbank), Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV), Asia Commercial Joint Stock Bank (ACB), Saigon Thuong Tin Commercial Joint Stock Bank (Sacombank) and Vietnam Bank for Agriculture and Rural Development (Agribank) according to the random sampling method. The authors inherited the research of Smith et al. (1969), Luddy (2005) and Kim Dung (2005) at the same time, applying multivariate regression models for this study. Research results have found five factors that affect job satisfaction: working conditions, salary and benefits, leadership concerns, relationships with colleagues and training and advancement opportunities. From the research results, the authors have proposed solutions to further improve the job satisfaction of employees at commercial banks in the Mekong Delta, thereby contributing to improving the business efficiency of the Mekong Delta commercial bank system in the coming time.

Keywords: Satisfaction, Commercial Bank, Employees, Solutions, Mekong Delta, Vietnam

Authors’ individual contribution: The Author is responsible for all the contributions to the paper according to CRediT (Contributor Roles Taxonomy) standards.

Declaration of conflicting interests: The Author declares that there is no conflict of interest.

JEL Classification: D23, E24, G21, J28, R23

Received: 08.03.2024
Accepted: 18.10.2024
Published online: 23.10.2024

How to cite this paper: Nguyen, H. H. (2024). Improving employee job satisfaction: The case of commercial banks strategy. Corporate & Business Strategy Review, 5(4), 134–139. https://doi.org/10.22495/cbsrv5i4art12