Mediating role of innovation capabilities between maturity and performance of e-commerce

Download This Article

Ivan Triyogo Priambodo ORCID logo, Sasmoko Sasmoko ORCID logo, Sri Bramantoro Abdinagoro ORCID logo, Agustinus Bandur ORCID logo

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


This study investigates and clarifies e-commerce maturity as the reason the focal point of Indonesian creative industry business visionaries during the COVID-19 pandemic in the new ordinary time in Indonesia. The COVID-19 pandemic has energized entrepreneurs, particularly in the creative industry, to have the option to build up their dynamic capacities so they can make do in unsure financial circumstances and measure their e-commerce performance through a balanced scorecard approach (Kaplan & Norton, 1992). This research has taken 383 respondents of business visionaries who are occupied with creative enterprises and have applied the idea of e-commerce in their business activities taken as tests and dissected quantitatively utilizing structural equation modelling (SEM). This study finds that e-commerce maturity provides a significant impact on e-commerce performance and innovation capabilities. Furthermore, the indirect impact result is more favourable compared with a direct relationship between e-commerce maturity and e-commerce performance. This paper highlights the importance of e-commerce maturity and innovation capabilities and shows that both variables significantly impact e-commerce performance which may help entrepreneurs in Indonesia’s creative businesses to enhance their performance, especially in e-commerce.

Keywords: Creative Industry, E-Commerce, E-Commerce Maturity, E-Commerce Performance, Entrepreneurship

Authors’ individual contribution: Conceptualization — I.T. and S.S.; Methodology — I.T. and A.B.; Writing — I.T.; Investigation — I.T.; Data Curation — I.T. and A.B.; Funding Acquisition — S.S.; Supervision — S.S., S.B., and A.B.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

Acknowledgements: We would like to express our gratitude to the Directorate of Resources, the Directorate General of Higher Education, and the Ministry of Education, Culture, Research, and Technology in accordance with the research contract for the 2021 fiscal year with grant number: 3530/LL3/KR/2021 dated 12 July 2021 which approved fund for this research.

JEL Classification: L25, L26, M13

Received: 31.08.2022
Accepted: 06.01.2023
Published online: 10.01.2023

How to cite this paper: Priambodo, I. T., Sasmoko, S., Abdinagoro, S. B., & Bandur, A. (2022). Mediating role of innovation capabilities between maturity and performance of e-commerce [Special issue]. Corporate & Business Strategy Review, 3(2), 349–356.