Role of digitization strategy in supporting better results of supply chain management: A digital perspective

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Abstract

According to Mithas et al. (2022), technological developments enhance both operational speed and lower operational expenses and errors enabling businesses to provide quicker market reactions toward customer needs and Chauhan et al. (2023) agreed on the same idea adding that the foundation of digitization exists through cloud computing because it unites corporate information while improving operational efficiencies and creates scalable opportunities for innovative changes. The current study aimed to explore how aspects of digitization (real-time visibility, data analytics, automation, blockchain technology, Internet of Things (IoT), and cloud computing) may have an influence on enhancing the results of supply chain management (SCM). Through quantitative methodology, 292 production and supply chain managers within 2668 food and beverage organizations in Jordan self-administered a questionnaire that was uploaded online through Google Forms. Using Statistical Package for Social Sciences (SPSS), the main hypothesis was accepted, and it appeared that digitization plays a role in supporting better results of SCM within the food and beverage sector in Jordan. Regarding the adopted sub-variables, IoT appeared to be the highest in influence, given that a transparent monitoring system allows companies to enhance their delivery routes while minimizing delivery times and safeguarding product quality. The study recommended that organizations should investigate blockchain solutions to build transaction records beyond modification and expand supply chain monitoring, together with enhancing stakeholder collaboration, which results in enhanced operational performance.

Keywords: Supply Chain Management, Digitization, Real-Time Visibility, Data Analytics, Automation, Blockchain Technology, Internet of Things (IoT), Cloud Computing

Authors’ individual contribution: Conceptualization — H.A.A.; Methodology — H.A.A.; Resources — S.M.A.B. and M.M.E.A..; Investigation — S.M.A.B.; Writing — O.H. and S.M.A.B.; Supervision — H.A.A.; Funding Acquisition — S.M.A.B.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: M11, M15

Received: 21.03.2025
Revised: 14.07.2025; 15.08.2025; 29.12.2025
Accepted: 07.01.2026
Published online: 09.01.2026

How to cite this paper: Awad, H. A., Hijazeen, O., Abu Bakir, S. M., & Ahmed, M. M. E. (2026). Role of digitization strategy in supporting better results of supply chain management: A digital perspective. Corporate and Business Strategy Review, 7(1), 78–88. https://doi.org/10.22495/cbsrv7i1art7