SOCIAL CAPITAL INTERVENTIONS AT FIRM LEVEL AFFECTING PERFORMANCE IN THE ZIMBABWEAN MANUFACTURING SECTOR

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Abstract

Social capital research has largely focused on developed economies and there is conflict of acceptance on the legality of some network relations across cultures. This study pioneered the interventions at firm level aimed at building social capital for company performance in the Zimbabwean manufacturing sector. This was in an effort to provide evidence of the need for network relations to enhance business performance. A survey method was used to collect data to confirm empirically the social capital interventions existing in the sector. Using an econometric model, 10 social capital variables were regressed to determine importance of the interventions. The bivariate results indicated that networks, level of trust and entertainment were significantly associated to firm performance. On the multivariate level, trust, presences of an entertainment budget and government liaison were positively associated with firm performance. It was concluded that investment in social capital through entertainment budget created profitable relationships which if nurtured builds trust which reduces transaction costs thus affecting the bottom line. So social variables which were significantly associated with performance worked in a symbiotic, cyclical nature.

Keywords: Social Capital, Networks, Trust, Performance, Return on Assets

How to cite this paper: Siwadi, P., Miruka, C., Ogutu, F.A. (2015). Social capital interventions at firm level affecting performance in the Zimbabwean manufacturing sector. Corporate Ownership & Control, 13(1-2), 315-323. https://doi.org/10.22495/cocv13i1c2p9