Strategic integration of sustainability for competitive advantage: A framework for balancing the triple bottom line

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Abstract

Under the growing environmental concerns and shifting stakeholder expectations, organizations increasingly recognize the strategic importance of sustainability. This study explores how integrating sustainability into traditional business strategies can foster sustainable competitive advantage. The research addresses the central problem of aligning competitiveness with the triple bottom line (TBL) framework, balancing economic, social, and environmental objectives (Elkington, 1998). The purpose is to develop a conceptual framework that helps organizations navigate the transition from conventional strategies to sustainability-oriented approaches. Using a qualitative methodology based on secondary data analysis, the study draws from established models, including Porter’s (1985) generic strategies and circular economy principles. Key findings highlight the role of leadership, innovation, resource efficiency, and stakeholder collaboration in driving sustainable outcomes. Despite significant challenges such as high implementation costs and inadequate sustainability metrics, the study identifies practical solutions, including cross-sector partnerships and technological innovation. The conclusion suggests that sustainability is no longer an alternative consideration but a core driver of resilience, value creation, and long-term success. This paper offers a timely contribution to academic discourse and managerial practice by providing a structured approach for embedding sustainability into strategic planning processes.

Keywords: Competitiveness, Sustainability, Strategy, Triple Bottom Line

Authors’ individual contribution: Conceptualization — W.S. and W.F.; Methodology — W.F. and L.P.; Validation — W.F. and L.P.; Formal Analysis — W.F. and L.P.; Resources — W.S.; Data Curation — W.F. and L.P.; Writing — Original Draft — W.F.; Writing — Review & Editing — W.S., W.F., and L.P.; Supervision — W.S.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: L21, M14, O32

Received: 08.02.2025
Revised: 04.04.2025; 14.05.2025
Accepted: 26.05.2025
Published online: 29.05.2025

How to cite this paper: Sapsanguanboon, W., Faijaidee, W., & Potasin, L. (2025). Strategic integration of sustainability for competitive advantage: A framework for balancing the triple bottom line. Corporate Governance and Sustainability Review, 9(2), 110–119. https://doi.org/10.22495/cgsrv9i2p10