The effect of social media tools on women’s small business efficiency

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Abstract

This was an effort to determine how social media influenced the effectiveness of small-scale projects for women in the Tafila Governorate. In the case of small companies, social media channels have become an important strategic marketing instrument that can enhance their efficiency and allow engaging customers in an economical and efficient way (Cox, 2012; Priambodo et al., 2024). When the simple stratified sample was selected, various statistical techniques, including arithmetic mean, standard deviation, and variance, simple multiple regression analysis, and correlation coefficients, were applied. The analysis of all the data was done by the descriptive analysis method. Salas, the study tool (questionnaire) designed to achieve the objectives of the study in order to investigate the views of the study community (consisting of 311 projects). The data were subsequently analyzed with the Statistical Package of Social Sciences (SPSS) version 25 program. The major findings of the study included the effects of social media on the performance of small projects in terms of customer satisfaction and time of completion through the aspects of advertising content, type of social media, and advertising strategy. The strongest offer adds the technical skills of the project owners to systematic training in communication, materials, and advertising. This institutional model supports the growth of the related services, thus affording the local population a competitive edge by enhancing its ability to provide support and expertise of high quality.

Keywords: Digital Tools, Social Media, Marketing, Women Entrepreneurs, Customer Happiness, Operational Effectiveness, Economic Development

Authors’ individual contribution: Conceptualization — B.Z.A.-O.; Methodology — S.A.A.-R.; Software — B.Z.A.-O. and S.A.A.-R.; Formal Analysis — B.Z.A.-O. and S.A.A.-R.; Investigation — B.Z.A.-O.; Resources — S.A.A.-R.; Data Curation — S.A.A.-R.; Writing — Original Draft — B.Z.A.-O. and S.A.A.-R.; Writing — Review & Editing — B.Z.A.-O.; Supervision — B.Z.A.-O.; Project Administration — B.Z.A.-O.; Funding Acquisition — B.Z.A.-O. and S.A.A.-R.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: L25, M31, O33

Received: 27.06.2025
Revised: 19.10.2025; 19.01.2026
Accepted: 17.02.2026
Published online: 19.02.2026

How to cite this paper: Al-Obidyeen, B. Z., & Al-Rawashdah, S. A. (2026). The effect of social media tools on women’s small business efficiency. Corporate and Business Strategy Review, 7(2), 8–15. https://doi.org/10.22495/cbsrv7i2art1