The impact of corporate social responsibility on business longevity: A comprehensive analysis of enterprise strategy
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Arta Jashari Goga 
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
This study explores the relationship between corporate social responsibility (CSR) and business longevity across economic, social, and environmental dimensions. Data from a survey of 319 managers in Kosovo revealed significant positive correlations between CSR practices and business longevity. Similarly, the environmental dimension confirms that sustainable practices such as waste reduction and energy efficiency play a crucial role in achieving long-term sustainability. These findings align with recent research highlighting the financial and reputational benefits of economic CSR initiatives. The social dimension emerged as particularly influential, emphasizing the importance of employee welfare, community involvement, and customer satisfaction in sustaining operations over time. Overall, the study provides valuable insights into how CSR, when applied across economic, social, and environmental areas, can enhance business resilience and competitiveness. Companies that embrace effective CSR strategies not only advance sustainability goals but also secure stronger positions in the market.
Keywords: Corporate Social Responsibility, CSR, Business Longevity, Kosovo
Authors’ individual contribution: The Author is responsible for all the contributions to the paper according to CRediT (Contributor Roles Taxonomy) standards.
Declaration of conflicting interests: The Author declares that there is no conflict of interest.
JEL Classification: M1, M12, M14
Received: 02.09.2024
Revised: 27.11.2024; 30.07.2025
Accepted: 06.08.2025
Published online: 07.08.2025
How to cite this paper: Jashari Goga, A. (2025). The impact of corporate social responsibility on business longevity: A comprehensive analysis of enterprise strategy [Special issue]. Corporate & Business Strategy Review, 6(3), 236–245. https://doi.org/10.22495/cbsrv6i3siart1
