The influence of Big Data analytics strategy on performance: A comprehensive systematic literature review

Download This Article

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The emergence of Big Data (BD) has led many researchers to highlight the importance of Big Data analytics capabilities (BDAC) to enhance a firm’s performance (Akter et al., 2016; Mikalef et al., 2019; Fosso Wamba et al., 2020). Nevertheless, the existing literature on this subject adopts diverse approaches, making it challenging to understand this impact. Guided by the rigorous Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol, a meticulous paper selection process was applied to identify 106 journal articles. Initially, we identified key antecedents that influence the adoption of BDAC initiatives. Subsequently, we investigated the mediators and moderators impacting the BDAC-performance relationship. Finally, we analysed the impact of BDAC on diverse dimensions of performance. Our review found that multiple factors influence BDAC development, and its impact on performance depends on various mediators and moderators in different organisational contexts. These insights can assist practitioners and theorists in understanding how firms can harness the potential of BD to create real business value and identify gaps that can lead to expanding theoretical perspectives in this area.

Keywords: Big Data, Big Data Analytics Capabilities, Digitalisation, Performance, Business Value, Mediators, Moderators

Authors’ individual contribution: Conceptualization — L.O.; Methodology — L.O. and D.R.; Validation — L.O., D.R., and M.H.; Writing — Original Draft — L.O.; Writing — Review & Editing — M.H.; Visualization — L.O.; Supervision — D.R.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: C83, D22, L86, M15, O32

Received: 22.07.2024
Revised: 04.04.2025; 27.06.2025
Accepted: 07.07.2025
Published online: 10.07.2025

How to cite this paper: Omari, L., Rahli, D., & Haoucha, M. (2025). The influence of Big Data analytics strategy on performance: A comprehensive systematic literature review. Corporate & Business Strategy Review, 6(3), 115–127. https://doi.org/10.22495/cbsrv6i3art11