The influence of networking on the profitability of communication firms
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Williams Omokhudu Odiwo 
, Peter Eshioke Egielewa , Abdulkarim Praise Sanni , Patience Ajirioghene Erigbe , Atairet Clifford Atairet, Anthonia Ighiebemhe Otsupius , Ehis Taiwo Omoluabi , Godwin Ohiokha , Howardson Ayemenre Odion
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
This study examined networking’s impact on Nigerian communication enterprises, focusing on Globacom Nigeria Limited. Cross-border business has created challenges and opportunities for rising and emerging economies. Globacom Nigeria Limited has always looked beyond national borders for opportunities. Due to product demand, the company seeks new changes and faces overseas competition. In undeveloped countries, there are few quantitative studies on the relationship between networking and profitability. The study is survey-based. This training involved 24,400 employees (Globacom, 2017, as cited in Odiwo, 2018). Using Freund and Williams’ (1977, as cited in Godden, 2004) sample size determination (Cochran’s formula), 243 questionnaires and oral interviews were employed to collect data. A test-and-retest sampling strategy was employed to determine the association between variables. Networking increased the profitability of Nigerian communication enterprises (R = 0.99, P = 0.000). The learning proposes organizations employ networking to promote profitability and improve organizational effectiveness (Kapian & Nasayan, 2002; Etuk & Emenyi, 2022). Nigeria’s government should give innovative methods of doing things to improve commercial opportunities.
Keywords: Exchange, Networking, Profitability, Internationalization, Organizational Performance, Globalcom Nigeria Limited
Authors’ individual contribution: Conceptualization — W.O.O., P.E.E., and A.P.S.; Methodology — W.O.O., P.E.E., A.P.S., A.C.A., and A.I.O.; Investigation — W.O.O., P.E.E., A.P.S., P.A.E., A.C.A., A.I.O., E.T.O., and H.A.O.; Resources — W.O.O., P.E.E., A.P.S., P.A.E., A.C.A., A.I.O., E.T.O., G.O., and H.A.O.; Writing — W.O.O., P.E.E., A.P.S., P.A.E., A.C.A., A.I.O., E.T.O., and H.A.O.; Supervision — W.O.O. and P.E.E.
Declaration of conflicting interests: The Authors declare that there is no conflict of interest.
JEL Classification: L22, M16, M48, M13
Received: 22.09.2022
Accepted: 14.06.2023
Published online: 16.06.2023
How to cite this paper: Odiwo, W. O., Egielewa, P. E., Sanni, A. P., Erigbe, P. A., Atairet, A. C., Otsupius, A. I., Omoluabi, E. T., Ohioka, G., & Odion, H. A. (2023). The influence of networking on the profitability of communication firms [Special issue]. Corporate & Business Strategy Review, 4(2), 335–343. https://doi.org/10.22495/cbsrv4i2siart13
