The perception and attitude towards cultural differences and the effects they have on hospitality and tourism industry

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Abstract

The decision of an organization to be active in the field of hospitality and tourism should include correct perceptions and attitudes that are related to the diversity of people both individually and through the examination of the social culture in which they live. The consequences of a positive social change include the ability to identify benefits for both the organization and its employees (Nwankpa, Ijomah, Gachagan, & Marshall, 2018). The understanding and respecting of cultural differences have significant effects in achieving the goals of an organization that is operating in the hospitality and tourism industry. As tourism is the main source of intercultural contacts, any cultural differences can effect on staff dealing with current and future challenges of tourism in the country (Miličević, Mihalič, & Sever, 2017). The purpose of this article is to present the design and methodology that has been used to examine this topic, and describe the findings and implications of the results in order to support the organizations and their staff employed in the hospitality and tourism industry, and therefore, regarding the perceptions and attitudes towards cultural differences and the effects they have on tourists as human beings. The article presents a real empirical study of research related to the local industry in the Republic of Cyprus.

Keywords: Business Administration, Globalization, Cultural Economics, Tourism Economics, Labor Policy, International, Sustainability, Corporate Governance

Authors’ individual contribution: The Author is responsible for all the contributions to the paper according to CRediT (Contributor Roles Taxonomy) standards.

Declaration of conflicting interests: The Author declares that there is no conflict of interest.

Acknowledgements: The author would like to thank the College of Tourism and Hotel Management (COTHM) and his academic colleagues for their support to complete this article which is related to the hospitality and tourism industry of the Republic of Cyprus. Special thanks to the Director of COTHM who gave the author the opportunity to develop his knowledge in this area in order to achieve his personal goals for teaching in higher education in this field.

JEL Classification: D9, E6, F2, F6, J1, J4, M1, O3

Received: 13.10.2021
Accepted: 14.01.2022
Published online: 17.01.2022

How to cite this paper: Colocassides, E. M. (2022). The perception and attitude towards cultural differences and the effects they have on hospitality and tourism industry. Corporate Governance and Sustainability Review, 6(1), 8–14. https://doi.org/10.22495/cgsrv6i1p1