Good-deed behaviours for improving society based on the Wisdom Tree concept

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Abstract

Good deeds have been employed as instruments to propel society toward prosperity and fulfilment (Miller, 2019), while the Wisdom Tree model is an intriguing notion for discovering the optimal answer for a community with varied groupings of members (Utsahajit, 2017). Consequently, the study’s objectives are as follows: 1) to specify which good-deed behaviour is most important; 2) to apply the Wisdom Tree concept in categorising people in a society; 3) to investigate factors influencing the attitude toward doing good deeds, and 4) to determine which group of the population should be encouraged to do good deeds in order to drive good-deed promoting frameworks. Chi-square analysis was performed to compare collected data through a thousand samples. The findings indicate that the three highest-scoring good-deed behaviours (3G) include returning recovered lost objects to their rightful owner, abiding by laws and traffic regulations, and making timely loan payments. Student status, age, and education level influence the four categories when segmenting individuals based on the Wisdom Tree concept and the priority assigned to 3G behaviours. If a community wants to build social activities based on good deeds, the study suggests that the most valuable behaviours within the society should be investigated to determine their suitability.

Keywords: Good-Deed Behaviour, Wisdom Tree Concept, Society Improvement

Authors’ individual contribution: Conceptualization — W.V.; Methodology — W.V.; Validation — P.P. and T.K.; Formal Analysis — W.V. and P.P.; Investigation — W.V. and P.P.; Resources — W.V. and P.P.; Data Curation — W.V. and P.P.; Writing — W.V.; Visualization — W.V.; Supervision — T.K.

Declaration of conflicting interests: The Authors declare that there is no conflict of interest.

JEL Classification: B31, O15, P27

Received: 13.06.2022
Accepted: 16.12.2022
Published online: 20.12.2022

How to cite this paper: Viphanphong, W., Pattanachaidecha, P., & Kraiwanit, T. (2022). Good-deed behaviours for improving society based on the Wisdom Tree concept [Special issue]. Corporate Governance and Organizational Behavior Review, 6(4), 306–313. https://doi.org/10.22495/cgobrv6i4sip11