Green intellectual capital measurement in the hotel industry: The developing country study
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Rabiaal Adawiyah Shazali, Amrizah Kamaluddin 
, Shukriah Sa’ad , Muhammad Khalique
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
The going green agenda or environmental protection has gained the attention of the industries. The tourism sector nowadays is not just a conservative industry that provides tourism activities but is now associated with sustainable practices (Bombiak, 2021). Hotels are very severely affected by the COVID-19 pandemic. Green intellectual capital (GIC) combines intellectual capital (IC), environmental knowledge, and awareness. IC is crucial in a firm and efficiently utilizing it will help enhance any organization’s performance. There is limited GIC measurement as not many researchers have investigated GIC. This study aims to produce a GIC model for hotels to practice in their daily operation to enhance their performance. The current study employs a case study approach where five interviews were conducted with different personnel in Malaysia’s tourism and hotel sector. The study identified eighteen indicators for the GIC model. The GIC model aids the firm in complying with environmental regulations, creating value for the firm, and meeting customers’ requirements on environmental issues.
Keywords: Green Intellectual Capital, Sustainable Performance, Green Business Practices, Environmental Awareness
Authors’ individual contribution: Conceptualization — R.A.S. and A.K.; Methodology — R.A.S.; Validation – A.K. and S.S.; Formal Analysis — R.A.S. and M.K.; Investigation — R.A.S.; Resources — R.A.S.; Writing — Original Draft — R.A.S.; Writing — Review & Editing — A.K. and S.S.; Supervision — A.K. and S.S.; Project Administration — R.A.S.; Funding Acquisition — R.A.S. and S.S.
Declaration of conflicting interests: The Authors declare that there is no conflict of interest.
JEL Classification: 034, L83, Z32
Received: 04.08.2022
Accepted: 06.06.2023
Published online: 09.06.2023
How to cite this paper: Shazali, R. A., Kamaluddin, A., Sa’ad, S., & Khalique, M. (2023). Green intellectual capital measurement in the hotel industry: The developing country study. Corporate Governance and Organizational Behavior Review, 7(3), 80–89. https://doi.org/10.22495/cgobrv7i3p7
